This past year, I've had the pleasure of visiting 150 family entertainment centers (FECs) across the country. While each center offered unique experiences, one thing consistently stood out: the underutilization of candy at redemption counters and stores.
Candy is an absolute must-have for any FEC. Here's why:
- Impulse Buys: Candy is the quintessential impulse purchase. Its bright colors, enticing aromas, and convenient packaging make it irresistible to children (and even adults!).
- High-Profit Margins: Candy boasts excellent profit margins, making it a lucrative addition to any FEC's revenue stream.
- Happy Customers: Let's face it, who doesn't love a sweet treat? Candy adds a touch of excitement and joy to the FEC experience, creating lasting positive memories for families.
Beyond the Basics:
- Variety is Key: Offer a diverse selection of candies, from classic favorites like Tootsie Rolls and lollipops to unique and trendy options.
- Eye-Catching Displays: Create visually appealing displays that showcase the candy in an enticing way. Use colorful bins, themed displays, and interactive elements to capture attention.
Specific Recommendations:
- Redemption Counters:
- Aim for 50% of the cases to be dedicated to candy.
- Allocate 15% of the wall space for eye-catching candy displays.
- Stores:
- Dedicate 25% of the store's floor space to a dedicated candy section.
By incorporating a wider variety of high-quality candy into their redemption counters and stores, following these recommended percentages, FECs can significantly enhance the customer experience, boost revenue, and create a more profitable and enjoyable environment for all.
If you're looking for a wide selection of candy, specifically Koko's Candy, look no further than A&A Global! From Candy Crane Mixes and Novelty Candy to Gumballs and the A&A Exclusive Koko's Candy. Visit A&A Global Online Today!
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About the Author(s): Clint Novak is the Business Development Manager at A&A Global Industries, a leading supplier of amusement and vending industry products. With over a decade of experience in the amusement industry, Clint is passionate about empowering arcades through innovative branding strategies.
