In today's fiercely competitive arcade industry, standing out from the crowd is not just an option but a necessity. Arcades must continuously innovate to attract and retain customers by offering games and unforgettable experiences. One potent strategy to achieve this is by leveraging branded redemption and merchandise items featuring the arcade's logo. But why is this approach so crucial? Let's delve into the reasons behind the significance of branding in arcades, drawing insights from industry experts.
"We initially printed a few items, and the response from our community was overwhelming. They craved more! Not only did it bolster our business's marketing efforts, but it also provided people with everyday items they loved using! The options seemed endless, from pop sockets for phones to lanyards for keys, and custom-printed stadium cups and chapstick for our chilly Cleveland winters. We even placed some of these items in our claw machines, serving a dual purpose. Moreover, we utilized them as staff rewards, recognizing exceptional service or outstanding shifts. The potential with branded items is limitless; it's always a clear win for us!" - Tim Frankish, The Workz, Cuyahoga Falls, Ohio.
Five Reasons to Branding Merchandise
- Enhanced Brand Recognition: Branded items serve as potent marketing tools, reinforcing the arcade's identity in customers' minds. When players win or purchase items adorned with the arcade's logo, they become walking billboards, spreading awareness wherever they go. This heightened visibility can translate into increased foot traffic and repeat visits.
- Strengthened Customer Loyalty: Offering branded merchandise fosters a sense of belonging among customers. When they use or wear these items, they feel a deeper connection to the arcade, which bolsters their loyalty. This emotional bond often translates into improved customer retention and advocacy.
- Diversified Revenue Streams: Branded merchandise represents an additional revenue stream for arcades. Whether directly sold to customers or used as prizes in redemption games, these items can generate profits while promoting the arcade's brand. This diversification is vital for sustaining business growth and stability.
- Professionalism and Differentiation: Incorporating the arcade's logo into redemption and merchandise items showcases the establishment's commitment to professionalism and excellence. Branded items differentiate the arcade from competitors and add a touch of sophistication to the overall customer experience.
- Multi-Purpose Use: Tim Frankish from The Workz highlighted that branded items offer versatile applications beyond marketing. They can serve as staff rewards, boosting morale and motivation. Additionally, practical items like phone pop sockets, lanyards, and cups enhance the customer experience, ensuring ongoing brand exposure in everyday life.
In conclusion, strategically using branded redemption and merchandise items is imperative for arcades aiming to thrive in today's cutthroat landscape. These items amplify brand visibility, fortify customer loyalty, drive revenue, and elevate the overall arcade experience. As industry professionals attest, incorporating branded items is a savvy decision for arcades focused on success. With the right branding strategy in place, the possibilities for arcades seeking to make a lasting impression on their patrons are endless.
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About the Author: Clint Novak is the Business Development Manager at A&A Global Industries, a leading supplier of amusement and vending industry products. With over a decade of experience in the amusement industry, Clint is passionate about empowering arcades through innovative branding strategies.
