Okay, picture this: Saturday night, the arcade is buzzing, kids are screaming with laughter, the smell of pizza hangs in the air, and you're trying to figure out if you've got enough staff to handle the rush. You're juggling a million things, and the last thing you want to think about is filling out another survey. I get it. I've been there, running Fun Land, dealing with the daily chaos. But trust me, that IAAPA Benchmark Survey? It's worth your time.
Here's why, from one former FEC operator to another:
- Industry Benchmarking: Stop Guessing, Start Knowing.
- Remember those late nights wondering if your pricing was right? Or if you were spending too much on marketing? The survey gives you hard numbers. You can see exactly how your FEC stacks up against others, size-wise and region-wise.
- It's not just about seeing the numbers; it's about understanding them. Are your labor costs too high? Is your average guest spend too low? The benchmark data shows you where you stand and where you can improve.
- Informed Decision-Making: Ditch the Gut Feelings.
- You're making big decisions every day. Should you invest in a new attraction? Should you change your party packages? The survey provides the data you need to make smart, informed choices.
- It's like having a crystal ball that shows you industry trends and best practices. You can see what's working for other FECs and apply those lessons to your own business.
- Access to Valuable Data: Your Secret Weapon.
- Forget trying to piece together industry data from random sources. The IAAPA survey gives you access to a comprehensive report packed with valuable insights.
- This data can help you track your performance over time, identify patterns, and forecast future trends. It's like having a roadmap to success.
- Improving Operational Performance: Running a tighter ship.
- By comparing your metrics, to similar business you can find areas to improve. Staffing, cost of goods, and attraction popularity are all items that can be compared.
- This survey allows for real world comparisons, that will improve your businesses performance.
- Strengthening the Industry: We're All in This Together.
- The more FECs that participate, the more accurate and valuable the data becomes. It's a collective effort that benefits everyone.
- By contributing your data, you're helping to create a stronger, more informed industry.
I know you're busy. But taking the time to fill out the IAAPA Benchmark Survey is an investment in your business and the future of our industry. We all benefit when we work together.
Link to survey: https://www.iaapa.org/research
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About the Author(s): Clint Novak is the Business Development Manager at A&A Global Industries, a leading supplier of amusement and vending industry products. With over a decade of experience in the amusement industry, Clint is passionate about empowering arcades through innovative branding strategies.
